Migrando Valores: Design and Illustrations of Chronicles to reinsert moral values in the Nikkei Peruvian community.

Abstract

The process of Japanese immigration to Peru left as a cultural heritage moral values ??that distinguish the Nikkei community within the general community. With the syncretism of migration, there is a perception that these values ??are being lost, this research determines that this loss is based on the way and the means in which cultural heritage is disseminated, generating a lack of definition of identity. Traditional Japanese festivals are used as a common point to spread the Nikkei culture performed only for the occasion of celebration, thus missing the opportunity to spread the cultural heritage. This is how Migrando Valores was created, a project to reinsert and promote values ??relating them to the festivities of the community and aimed at the new Peruvian Nikkei generations.   In this way, the illustrated chronicle was chosen as the main product whose characteristic is to be easily accessible, quick to understand and effective arrival. The content of each chronicle maintains a relationship between the festival and the proposed value. The use of graphic narrative turns it into a moldable medium, of rapid understanding and with aesthetic impact, accompanied in addition to mobile resources such as "pop up" and Papertoy "generating interaction with the reader. The Migrando Valores project seeks to change the way in which values ??are transmitted by applying a method to generate pregnancy in new generations.