Guadalupe Posada: diseñador gráfico. Análisis de la portada No. 29. Colección de canciones modernas “La serpentina”

Abstract

Mexican graphic design has only a few decades of existence and is in constant reconfiguration. Therefore, new lines of design research tend to identify the key actors in the construction of the discipline and who contributed to the national identity. This is the case of Posadas, recognized in the field of art. So, this analysis aims to establish it as an active agent in the emergence of editorial design in Mexico during the 19th century. Furthermore, it seeks to vindicate its memory and work from the perspective of design, by exposing an argument through the efficiency, functionality and execution of its projects, all the objectives of visual design. We use the graphic design criticism proposal established by Flores-Figueroa (2020) with four axes, functional judgment, formal description stage, conceptual description stage and relationship analysis stage.