Identificación del color con base en la nomenclatura del modelo HSB, entre profesionales del diseño en Tijuana

Abstract

This article has the purpose to define the visual perception of colors in the HSB model that professionals employed and occupied in the areas of design and architecture in the city of Tijuana have, the quantitative method has been chosen according to Hernández, Fernández and Baptista ( 2010) with type of analytical research. Explain the difference in the color capture operation, the importance of the article lies in the visualization itself and the process that it entails, assimilating that each individual has peculiarities to perceive it. It brings together topics such as the process of perception, the role of the human eye in color perception, the retina in the visualization of color and its physical, biological and psychological perception, as well as the design profession. Due to some research mentioned later, it is known that both women and men have different perceptions, since they have different numbers of photoreceptors, however the results show that in the daily work of the design profession the eye is educated to achieve fine-tune the perception of color.