Learning graphic design in augmented reality applications

Abstract

Currently, in a technological social context, the discipline of Design is related to virtuality and digital communication. Design schools of higher education require creating subjects focused on design with emerging technology so that students learn to design and develop projects with technologies such as Augmented Reality (AR).  The objective of this research is to show three case studies in which intermediate and advanced level Graphic Design students learned to design augmented reality experiences through free-use applications without programming knowledge.  The methodological design of the research is qualitative with an exploratory descriptive approach, with three case studies of Graphic Design students. The results obtained were that the students acquired knowledge in the use of AR design platforms and learned to identify the design needs of a company to propose creative solutions with a technological level that professional activity demands today. The relevance of the analysis of this article is that it demonstrates the technological scope that a Graphic Design student can achieve without specific programming knowledge and without limitations when designing on a single AR platform, considering that there is now a variety of software to design and develop technological applications, which adapt to the development of skills that a Graphic Design student can acquire.